Games get built
Deals get made
We structure and activate deals between creators, platforms, and capital, moving value across the gaming ecosystem.
Start a conversation →The acquisitions are happening.
The infrastructure behind them often isn't.
Brands now enter games through speed, not ownership.
Brands that once built their own game experiences now integrate into games that already exist. Creator-built worlds move faster and reach larger audiences, but the ownership, governance, and business structure behind them often remain unclear.
Source: Virtual Worlds Brand Strategy Report, 2025
We prepare creator-driven games for brands, publishers, and investors.
IP ownership, governance, ecosystem structure, and platform exposure. Mapped before deals, raises, and acquisitions put everything under scrutiny.
Deals move fast. Your business structure should already be clear.
Start a conversation →Your deal readiness playbook.
Every engagement produces the same structured deliverables: ownership mapping, governance review, risk assessment, and a deal readiness playbook designed for due diligence.
Ownership & Business Structure
Ownership, agreements, and operating structure mapped and documented. Cap tables, founder arrangements, licensing, and platform dependencies.
Risk Assessment
Every identified gap scored by likelihood and impact across IP, governance, platform exposure, and creator relationships. Where the real pressure points sit, ranked by deal impact.
Remediation Roadmap
A sequenced action plan. What to fix first, what to delegate, what to refer. Prioritized by deal impact, not complexity.
Executive Narrative
The narrative your board, counsel, or acquirer needs to understand the system quickly. Clear, non-technical, and built to hold up in a room where everything is on the table.
We work with creator studios at every stage of growth.
Creator Finding Early Success
Rising audience, real revenue, and early conversations about brand deals, licensing, or a game launch. No formal structure behind any of it yet.
No operating agreement.
No clarity on who owns the IP being built.
Revenue splits agreed over DMs.
Studio Ready to Do Deals
Multiple live games, a real team, active monetization. Inbound interest from publishers, acquirers, or brand partners starting to come in.
Never held a board meeting. No corporate minutes. Founder roles were never documented. Revenue share terms for creators exist in a spreadsheet no one can find. When diligence begins, none of it holds up.
Enterprise Entering UGC
Established IP, real legal infrastructure. Now introducing UGC tools, modding, or a creator program at scale.
Royalty structures were never standardized. Legal, Product, and Finance each have a different version of what creators are owed. The deal terms are inconsistent across partners and no one has mapped where the exposure actually sits.
How the engagement works
Initial Review
We start with a structured intake covering your business model, deal history, platform relationships, and where you're headed. No forms. A real conversation.
Diagnostics
We map your ownership structure, rights exposure, and operational controls against the issues that surface in diligence, deals, and acquisitions.
Delivery
You receive your full deal readiness playbook: structured findings, prioritized actions, and an executive narrative built to hold up under scrutiny.
Who we are
We're corporate, entertainment, and IP attorneys who spent years inside the ecosystems where risk compounds: platforms, studios, and creator economies. We built Relayer after repeatedly seeing the same pattern: by the time legal got involved, the problem was already embedded.
Relayer works upstream, surfacing where ownership, licensing, and operations diverge before disputes or deal friction appear.